Holiday Inn Express
Hospitality and Leisure
Branding, Brand Launch, Brand Consulting, Creative Strategy, Copywriting, Web Development, Graphic Design, Motion Graphic Design, UI/UX Design, Marketing Materials, Photo/Video, Online/Offline Marketing, Custom Plexiglass Products, Offset/Digital/Foil Printing, Installation Services
A member of the InterContinental Hotels Group (IHG) family of brands, Holiday Inn Express is an American mid-range hotel chain. Their goal is to provide a limited number of amenities at a fair price. They were first established as an "express" hotel. The Holiday Inn Express Ankara – Airport is located 4 kilometers away from Ankara Esenboga Airport. For events, business meetings and conferences, there are 5 fully equipped meeting rooms that can accommodate up to 250 guests.
Summary
"An end-to-end solution for the for the famous hotel chain"
We initiated a comprehensive launch for Holiday Inn Express - Ankara Airport, delivering an end-to-end solution that aligned with the global standards of InterContinental Hotels Group (IHG). Our involvement began during the construction phase and encompassed a wide range of services including branding, creative strategy, web development, graphic design, marketing materials creation, and installation services. We worked closely with the client to ensure that every aspect of the project met IHG's rigorous requirements, resulting in a successful launch that showcased the hotel's commitment to providing quality accommodations.
Challenges
Our primary challenge was to create a brand identity and marketing strategy that balanced the global standards of the Holiday Inn Express brand with the unique characteristics of the Ankara Airport location. We needed to ensure consistency with IHG's global brand guidelines while also highlighting the hotel's specific amenities and its strategic location near Ankara Esenboga Airport. Additionally, we had to coordinate multiple aspects of the project simultaneously, from digital presence to physical marketing materials, all while adhering to strict timelines and undergoing continuous audits by IHG.
Solutions
To meet these challenges, we leveraged our diverse skill set. We developed a cohesive brand strategy that seamlessly integrated the Holiday Inn Express ethos with local appeal. Our team created a user-friendly website with intuitive UI/UX design, produced engaging marketing materials for both online and offline channels, and designed custom plexiglass products, printed materials, pictograms and signage to enhance the hotel's physical branding. We utilized our expertise in motion graphic design to create dynamic visual content that showcased the hotel's amenities and meeting facilities. Throughout the process, we maintained open communication with both the client and IHG, ensuring that all deliverables met the required standards.
Our comprehensive solution not only satisfied the client's needs but also passed IHG's stringent approval process, resulting in a successful brand launch that positioned Holiday Inn Express - Ankara Airport as a premier choice for travelers seeking quality accommodations near the airport.
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